Creative problem solving and digital innovation across many mediums and industries for over 16 years.
Family Man.
Grand Optimist.
Storyteller.
Former Athlete.
I am a family man, navigating the exciting ride of raising my three children, two young sons and a daughter, with my wife in the west-end of Toronto. We love going on adventures in High Park with our dog Indie, or taking walks to the beach along the lakeshore.
Regardless of the medium, I have always been a digital creative. I started out creating for print and video production, in addition to the web. After university, I started a film business and had the pleasure of working with great clients in music and sports.
As a former athlete, I am fortunate to have been part of some amazing teams. I carry with me many habits and lessons learned from playing university football, such as stressing fundamentals, planning, preparation, and practice, which provide a blueprint for daily and weekly success.
There is nothing quite like a team of individuals working together for a common goal and achieving it together.
As a Human-Centred Digital Product Leader, people are at the center of everything I do. This includes the people on my team and the people we solve problems for.
My mission is to help improve people’s lives through digital transformation or innovation by creating positive and measurable changes in their behavior.
I am a creative problem solver, design thinker, and innovator who makes products that are useful, usable, and used.
I advocate for user outcomes and align them with business objectives.
I employ empathy to discover insights for innovation and use design thinking, lean, and agile product development to provide interactive and engaging digital solutions.
I iterate based on quantitative and qualitative evidence.
I am a certified UX Specialist and Certified Scrum Master. I facilitate lean and agile processes to minimize inefficiency.
2021 - 2023
MLSE (Maple Leaf Sports and Entertainment), Digital Labs, R&D, SportsX
2019 - 2021
Xtiva Financial Systems Inc.
2017 - 2019
A4 Advertising, of Altice USA
2015 - 2017
Audience Partners (acquired by Altice USA)
2016, NN/g Nielsen Norman Group
2009 - 2010, Sheridan Institute of Technology
2003 - 2008, McMaster University